Distribution includes Boone County including Belvidere, Capron, Poplar Grove, Caledonia, Garden Prairie and Argyle. The Shopper is also distributed throughout Winnebago & Ogle Counties. Partial Shopper Distribution in Stephenson & Rock Counties.Rock Valley Publishing, parent company for the Belvidere Daily Republican provides an affordable and effective avenue for advertising throughout Northwestern Illinois and Southern Wisconsin. It has been serving the area since 1860. There is a localized edition the Poplar Grove Herald which is run in line in the Belvidere Daily Republican on the first Tuesday of every month. The Belvidere Republican is in the Rockford, IL DMA. It is a paid tabloid format newspaper delivered via US Mail. The Belvidere Republican offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.